What We Wear Defines Us in Every Way

Shannon Reed's objective is to reinterpret the uniform into modern dress by injecting a contemporary approach to her designs. The uniform is an essential component of a variety of professions, but it does not have to be devoid of style. Call it Utility Chic - Shannon's designs allow chefs to wear clothing that embodies their personal sense of style while also delivering on innovation in utility, form and function.

  • UTILITY CHIC STORY

What Chefs Are Saying

  •  "Shannon produces chic, utilitarian and  comfortable chef coats for women! I have spent 25 years in the kitchen wearing ill-fitting men's coats until Shannon came along. She focuses on your individual size, shape, and stretch needs. She's meticulous with her fabrics and her designs are perfectly stylish. Just like my restaurants in Boston, she's an addition to anyone's vision when it involves both simplicity and elegance."

    Barbara Lynch

  • "Thank you for your attention to the smallest details. I love the grey stitching in key places. The grommets are on steroids. For real!!"

    Hedy Goldsmith

  • "Shannon is truly a boon to a culinary field that was bereft of beautiful working togs until she came around." 

    Gesine Bullock-Prado